Wednesday February 1 2012

Articles by Superclean

The new management at the City of Alameda is unhappy with the website they inherited, and I can hardly blame them. They recently posted a survey to gauge citizen satisfaction but I think discussion of the nuts-and-bolts could be useful.

Instead of discussing the visual aesthetics of the website, I would like to focus on the functionality. Aesthetics are the easy part… and should be relatively easy to change on the current site if they wish to keep the back end. Read more »

Superclean Web Services has been building websites for small businesses since 1995, and we think we have gotten pretty good at it. Much of the magic comes from the cross-pollination of ideas and solutions across our wide variety of clients… from snowboard manufacturers and real estate companies to technology startups and major label musicians. Please take a brief moment to learn what Superclean can do for your small business. Read more »

Do you have a member base or want to grow a membership website? Keeping people informed is tricky because you don't want to overdo it. Step over the line and it's "unsubscribe" time. How can we keep people in the loop without getting on their nerves?

The overall strategy here is to give them choices -- and some control -- because people like their information in different ways. I am subscribed to various sources in many sorts of ways. I'm on email lists and I follow certain twitter feeds. Others are suitable for Facebook follows and RSS feeds. Read more »

Boutique service companies provide specialized services for a very specialized audiences. Crafting your message can be very tricky because you are different things to different people. You have the challenge of really defining what you do because nobody knows what sets you apart.

Being "set apart" is what makes you a boutique! I learned a lot about these specialized consultancy businesses when I was VP/co-founder at Financial Interactive. Many of our clients were specialized advisors who needed to connect two different audiences: investors and fund managers. The specialization broke down to what kinds of investors and what kinds of funds. Read more »

Superclean Web Design has always been actively involved in the community of Alameda and a leader in Alameda Web Design.

Our most well-known community project was AlamedaPointInfo.com, a grass-roots project that set out to "rise above the spin" and serve as the repository of factual information during a very dramatic campaign. The project was very successful, as our side collected 85% of the vote while being ouspent exponentially. Read more »

The Electronic Frontier Foundation has released a free plug-in for Firefox that insures encrypted connections over wi-fi with major sites such as Twitter, Facebook, Google Search, Paypal, the New York Times, and many more.

You can download the HTTPS Everywhere plug-in at https://www.eff.org/https-everywhere

After installation, you can see whether you connection is secure or not by clicking up in the chrome of your browser to the left of the address bar (see screen grab below.) Read more »

The Drupal CMS platform is getting more mainstream every day, thanks to a growing community of open-source developers all over the globe. The newest high-profile Drupal website is Whitehouse.gov, recently launched by Barack Obama's administration.

Below are some examples of high profile websites using drupal. Read more »

Go to www.betterwhois.com and type in your domain address. The results will tell you several things.

The Registrar is the online company where your domain name is managed. If your Registrar is GODADDY.COM INC, you need to log into your Godaddy account to manage your DNS and/or renew your domain name.

The Nameserver tells you the name of the server (your site has to live somewhere) might read something like: ns1.whateverwebserver.com and ns2.whateverwebserver.com Read more »

I always encourage my clients to be sure they OWN THEIR OWN (domain) NAME and then leave the web hosting your web developer. If things go awry w/ your web site, you still have the control to point your "name" to another website on another web server. This way you are never trapped. Read more »

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