Friday May 18 2012

The Top 10 Ways Superclean Can Empower Your Small Business

Superclean Web Services has been building websites for small businesses since 1995, and we think we have gotten pretty good at it. Much of the magic comes from the cross-pollination of ideas and solutions across our wide variety of clients… from snowboard manufacturers and real estate companies to technology startups and major label musicians. Please take a brief moment to learn what Superclean can do for your small business.

1. One point-of-contact saves you time and energy. We are a full-service shop.

Superclean provides help and strategy, web design, content management tools, integrated marketing, and ongoing support.

2. Take the time to learn about your business so we can educate you about your options.

Look at our portfolio and you know that we do not provide cookie-cutter solutions. Your needs are unique and we are here to provide you with a uniquely custom solution that works best for you.

3. Leverage proven, open-source technologies to give you safety and flexibility… and also keep your costs down.

Our favorite content management system (CMS) is Drupal. We believe it is the ideal open-source CMS platform for small business because of it's power and flexibility. Of course there are many high profile website using Drupal too, but the good news for you is that Drupal has enough momentum and maturity to link up with countless web services. [need post on Drupal's "partner list"]

4. Streamline your marketing efforts as you build your brand.

When you have new content to share, post it once and it can get publish at Twitter, Facebook, e-mail subscribers, RSS feeds, mobile devices and more. We help you to leverage social media while *you* maintain ownership of your brand and content. You should own the business that you build.

5. Build long-lasting Search Engine Optimization (SEO) so you can keep growing your audience.

60 to 70% of web traffic usually comes from Google searches. It is *imperative* that you build up good SEO over time.

6. Gather intelligence and score your performance.

Create surveys and signups for your visitors and gather leads. See how your web traffic is doing. Look for keyword trends and refine targets for SEO. Superclean provides access and reports so you can measure your website's success.

7. Help craft your message and a strategy to get it out there… within your budget.

Often there is a gap between how your audience sees you and how you see yourself. We help write and position your message to close that gap and then best share it with the world.

8. Establish a mobile strategy presence - feed content to mobile apps or create a mobile version of your website.

Custom apps for iphone and android are expensive to develop but a mobile version of your website is not. You can even build a website specifically for mobile devices such as the iPhone, iPad, Android phones and tablets, and the new Amazon Fire to take advantage of "native" capabilities such as mapping, contacts, etc.

9. Provide training and support so that your maintenance costs are low but you always know who to call.

We can take care of your hosting… but also -- being open source -- you can take your site with you if you want a different hosting provider and/or webmaster.
We custom-tailor a support plan that works for you to control costs and keep your online goals moving forward.

10. Make you look beautiful with our "superclean" design style.

Communications Strategy
SEO and Web Marketing Strategies

We take the time to learn about our clients so the solution works for them, and utilize hands-on knowledge and entrepreneurial experience to assess real needs and plan optimal solutions.

Custom Web Development
Creative Web Design

Our Superclean style has always been about treamlined elegance and respect for your audience. On the web there are millions of places to be, and your visitors should be happy to have found you.

Leverage Technology
Leverage existing technologies

We believe that Drupal is simply the most powerful CMS on the planet and has the best advantages in terms functionality, custom-ability, and SEO (Search Engine Optimization).

How Superclean Works

Your website represents YOUR business. Your involvement in the development process is crucial for a successful website. And Superclean is always here for you.

B2B Web Design and Consultant Websites

Superclean has 16+ years of experience with B2B web design and specialty consulting websites -- from financial advisors and boutique consultancies to real estate experts and industrial control systems. Learn more about B2B, B2C, and B2G website design >>>.

Musicians and Artists

We create and maintain high-end websites for major label and independent artists and musicians. Current clients include Danny Barnes, Tim O'Brien, and John McCutcheon. We can plan for whatever combination of admin roles you need to empower: your label, agent, manager, other band members, press, fan base, and fan prospects.

E-Commerce Solutions

Custom storefronts with secure SSL checkout, multiple payment systems including credit cards and paypal, automated recurring billing, sell physical or virtual products, sell memberships/access, international shipping support, and much more. We utilized Drupal and Ubercart for complete e-commerce solutions.

Search Engine Optimization

SEO is crucial to bringing traffic to your website. Our specialty is "built-in" SEO: we consider your target keywords and phrases before building rather than after. This is a combination of strategic, dynamic content, naming and file conventions, automatic RSS/XML feeds, and more from our SEO toolbox.

Social Network Integration

We can help you leverage social networking tools based on your needs and style of usage. Wouldn't it be great to post in one place and have it show up on your web page and Facebook and Twitter? We can help you come up with a strategy and configure the tools so you always grow your audience.