Friday May 18 2012
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Built In Search Engine Optimization

We think about marketing your site before it is built. While your primary audience is people who make decisions, we also need to make your site useful and appealing to search engine robots and spiders that will crawl your site.

Google likes you better when you pass validation.Google likes you better when you pass validation.

We go over your key words and phrases for search engine optimization and build them into the website. We make these keywords part of your architecture, including the file structures and naming conventions for all of your content types, list views, and pages. This built in SEO helps you score higher in the search engines organically.

  • We help analyze your key words and phrases and prioritize them.
  • We utilize best practices in the construction of your site to insure page elements load in SEO-friendly order and that your site is VALIDATED for CSS, XHTML, and RSS compliance.
  • We empower the site owner to custom-input keywords into image alt-text, enhanced page titles, meta tags, and more. This process can also be automated.
  • A very effective strategy is to create CMS-powered "custom content types" that automatically create an RSS feed (a generated list.) Custom content types can be anything, such as blog posts, news items, portfolio items, tour dates, catalog products, etc. They can be anything.
  • RSS feeds can also be generated from taxonomy (or category) tags. Cross referencing of taxonomy tags is a very effective way to optimize your site for search engines.
  • We can install specialized tools into your website that help you analyze and optimize keywords for the specific page you are working on.
  • We can also train you in how to use 3rd party SEO and Analysis tools as needed.
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Communications Strategy
SEO and Web Marketing Strategies

We take the time to learn about our clients so the solution works for them, and utilize hands-on knowledge and entrepreneurial experience to assess real needs and plan optimal solutions.

Custom Web Development
Creative Web Design

Our Superclean style has always been about treamlined elegance and respect for your audience. On the web there are millions of places to be, and your visitors should be happy to have found you.

Leverage Technology
Leverage existing technologies

We believe that Drupal is simply the most powerful CMS on the planet and has the best advantages in terms functionality, custom-ability, and SEO (Search Engine Optimization).

How Superclean Works

Your website represents YOUR business. Your involvement in the development process is crucial for a successful website. And Superclean is always here for you.

B2B Web Design and Consultant Websites

Superclean has 16+ years of experience with B2B web design and specialty consulting websites -- from financial advisors and boutique consultancies to real estate experts and industrial control systems. Learn more about B2B, B2C, and B2G website design >>>.

Musicians and Artists

We create and maintain high-end websites for major label and independent artists and musicians. Current clients include Danny Barnes, Tim O'Brien, and John McCutcheon. We can plan for whatever combination of admin roles you need to empower: your label, agent, manager, other band members, press, fan base, and fan prospects.

E-Commerce Solutions

Custom storefronts with secure SSL checkout, multiple payment systems including credit cards and paypal, automated recurring billing, sell physical or virtual products, sell memberships/access, international shipping support, and much more. We utilized Drupal and Ubercart for complete e-commerce solutions.

Search Engine Optimization

SEO is crucial to bringing traffic to your website. Our specialty is "built-in" SEO: we consider your target keywords and phrases before building rather than after. This is a combination of strategic, dynamic content, naming and file conventions, automatic RSS/XML feeds, and more from our SEO toolbox.

Social Network Integration

We can help you leverage social networking tools based on your needs and style of usage. Wouldn't it be great to post in one place and have it show up on your web page and Facebook and Twitter? We can help you come up with a strategy and configure the tools so you always grow your audience.