Every once in a while we get a new client who wants to make sure we "get it" before committing to a full project. They may have had problems with prior design houses who just couldn't align their creative services with the client's concepts, or perhaps the client "committee" can't agree on a vision, or at the very least have problems expressing their vision.
In this case, we explore what the site can do and what it could look like. We build it in a layered photoshop document. The client(s) then have something tangible to conceptualize for a full build, and can shop it around to other developers are remain with Superclean.
This approach can help you get organized, and you will find than it's a self-discovery opportunity for your business.