Friday May 18 2012

Drupal Theming

A Drupal website has three main components: the nuts and bolts (functionality), the actual content, and the theme (or skin) of the site.

The beautiful thing about this system is you can change the look of your website without having to lose the nuts and bolts or the content. It stays, the skin just changes. You might just want to freshen your theme every year or so (to match a new product?) or change seasonally... or even change by the time of the day or the type of visitor. Your options are endless.

A key thing that many designers overlook is that your Drupal theme can impact how you score with SEO. Think of your theme as a lens for not just people and how they see you, but for search engine spiders as well.

Your Drupal theme needs to validate for proper formatting too (CSS, XHTML, RSS, etc.) so that it is compatible with multiple browsers and mobile devices. Getting your site to look beautiful for everybody is a tricky business, especially because of Microsoft's Internet Explorer (the misery of web developers everywhere.) Superclean goes through a lot of effort to insure that cool effects such as drop-down menus and "transparent" graphics work for everybody.

Communications Strategy
SEO and Web Marketing Strategies

We take the time to learn about our clients so the solution works for them, and utilize hands-on knowledge and entrepreneurial experience to assess real needs and plan optimal solutions.

Custom Web Development
Creative Web Design

Our Superclean style has always been about treamlined elegance and respect for your audience. On the web there are millions of places to be, and your visitors should be happy to have found you.

Leverage Technology
Leverage existing technologies

We believe that Drupal is simply the most powerful CMS on the planet and has the best advantages in terms functionality, custom-ability, and SEO (Search Engine Optimization).

How Superclean Works

Your website represents YOUR business. Your involvement in the development process is crucial for a successful website. And Superclean is always here for you.

B2B Web Design and Consultant Websites

Superclean has 16+ years of experience with B2B web design and specialty consulting websites -- from financial advisors and boutique consultancies to real estate experts and industrial control systems. Learn more about B2B, B2C, and B2G website design >>>.

Musicians and Artists

We create and maintain high-end websites for major label and independent artists and musicians. Current clients include Danny Barnes, Tim O'Brien, and John McCutcheon. We can plan for whatever combination of admin roles you need to empower: your label, agent, manager, other band members, press, fan base, and fan prospects.

E-Commerce Solutions

Custom storefronts with secure SSL checkout, multiple payment systems including credit cards and paypal, automated recurring billing, sell physical or virtual products, sell memberships/access, international shipping support, and much more. We utilized Drupal and Ubercart for complete e-commerce solutions.

Search Engine Optimization

SEO is crucial to bringing traffic to your website. Our specialty is "built-in" SEO: we consider your target keywords and phrases before building rather than after. This is a combination of strategic, dynamic content, naming and file conventions, automatic RSS/XML feeds, and more from our SEO toolbox.

Social Network Integration

We can help you leverage social networking tools based on your needs and style of usage. Wouldn't it be great to post in one place and have it show up on your web page and Facebook and Twitter? We can help you come up with a strategy and configure the tools so you always grow your audience.