If you are going to put a lot energy into a website and/or online marketing, shouldn't you own your own brand?
Imagine building your business on Facebook or some free web tool and *then* coming to the realization that they co-own your content. Or take your content away from you.
With Superclean, you always own your content, branding, and database. Even if we part ways, you can take it with you (although it has to be hosted somewhere.) You definitely want to own your brand no matter where your web content lives.