Wednesday February 1 2012
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Why a CMS?

Superclean CMS is very user friendly.Superclean CMS is very user friendly.

A Content Management System (CMS) empowers non-programmers to easily add, edit, and update information on their website via simple web browser or even a mobile device.

About 12 years ago, I was managing a team of 12 programmers and designers making custom CMS for investment banks and other financial related firms. Thanks to the recent advances and popularity of open source development, Superclean creates far more powerful CMS websites in less time and for far less money than ever before. And you will save a lot of money too being empowered with your own CMS website which will help you grow your audience and strengthen your business.

Empower Your Business/Organization

  • Easy to add/edit/update content on your website through a browser. Don't have to contact webmaster (de-centralized).
  • Tiered access system so that people at different levels or departments have different permissions to areas or admin of site.
  • You can change the look (or "skin") of your website in the future without having to rework your existing content or functionality.
  • You don't have to tackle everything at once. Begin with core functions and expand your content management system as time goes on. Some forethought (rollout strategy) does help though.

Working With Your Audience In Mind

  • There are different ways to grant "member" status to visitors so they can access secured or personalized areas of your website.
  • You can set up Notifications for certain areas/content types of your site and grant members the ability to fine-tune what they want updates for an how often.
  • Set up advanced/filtered searches to make it easier for your audience.

Search Engine Optimization and Web Marketing

  • With Drupal, there are special tools to "build in" SEO keywords and phrases into the structure of your site as well as the content. When set up correctly, it works like Google Voodoo.
  • Dynamic Content areas of your site (for example, new items) automatically generate RSS feeds. The search engines love these, and RSS Readers can subscribe to them.
  • Set up Analytics so you can see view visitor trends to your site.

Advantage of Open Source (such as Drupal.)

  • No licensing fees.
  • It's open source and has a huge user/developer base. You are not held hostage by your web developer, as there are 10's of 1000's of developers working with Drupal (who are constantly improving and expanding the capabilities.)
  • With Drupal, the question is not "can we do this?" It's: "what's the best way to do this?"
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Communications Strategy
SEO and Web Marketing Strategies

We take the time to learn about our clients so the solution works for them, and utilize hands-on knowledge and entrepreneurial experience to assess real needs and plan optimal solutions.

Custom Web Development
Creative Web Design

Our Superclean style has always been about treamlined elegance and respect for your audience. On the web there are millions of places to be, and your visitors should be happy to have found you.

Leverage Technology
Leverage existing technologies

We believe that Drupal is simply the most powerful CMS on the planet and has the best advantages in terms functionality, custom-ability, and SEO (Search Engine Optimization).

How Superclean Works

Your website represents YOUR business. Your involvement in the development process is crucial for a successful website. And Superclean is always here for you.

B2B Web Design and Consultant Websites

Superclean has 16+ years of experience with B2B web design and specialty consulting websites -- from financial advisors and boutique consultancies to real estate experts and industrial control systems. Learn more about B2B, B2C, and B2G website design >>>.

Musicians and Artists

We create and maintain high-end websites for major label and independent artists and musicians. Current clients include Danny Barnes, Tim O'Brien, and John McCutcheon. We can plan for whatever combination of admin roles you need to empower: your label, agent, manager, other band members, press, fan base, and fan prospects.

E-Commerce Solutions

Custom storefronts with secure SSL checkout, multiple payment systems including credit cards and paypal, automated recurring billing, sell physical or virtual products, sell memberships/access, international shipping support, and much more. We utilized Drupal and Ubercart for complete e-commerce solutions.

Search Engine Optimization

SEO is crucial to bringing traffic to your website. Our specialty is "built-in" SEO: we consider your target keywords and phrases before building rather than after. This is a combination of strategic, dynamic content, naming and file conventions, automatic RSS/XML feeds, and more from our SEO toolbox.

Social Network Integration

We can help you leverage social networking tools based on your needs and style of usage. Wouldn't it be great to post in one place and have it show up on your web page and Facebook and Twitter? We can help you come up with a strategy and configure the tools so you always grow your audience.