Friday May 18 2012

Why Drupal?

Superclean has been using Drupal for 6+ years now. Drupal is an open-source CMS (content management system) that grew out of the Howard Dean campaign in the early 2000's. Many high profile website are made with Drupal, including WhiteHouse.gov, Rolling Stone, Stanford University, Mattel, Nike, and many more.

So why is Drupal our favorite? First of all, it is open source so that you are not locked in to a proprietary system. If things don't work out with Superclean, there are many thousands of Drupal developers/designers all over the globe who can help you out. Also, there are no licensing fees.

Because of its popularity and always-growing developer base, Drupal just keeps getting better. But you may be asking... how does it compare to other open source CMS?

The most widely used CMS is probably Wordpress. Wordpress is simple to use, well optimized for SEO, and it is pretty easy to get rolling with their integrated hosting service. Wordpress is primarily a blogging platform. A lot of our customers start out with Wordpress but eventually "hit the wall" when they are trying to create custom content types. Drupal is probably overkill for just a blog, but it can do much, much more.

Joomla is another widely-used CMS platform that competes with Drupal. Like Wordpress, it is a bit easier to get started with if you are a do-it-yourselfer. But it's limited compared to Drupal, and we prefer the power of endless opportunities and growth with our website. With Drupal, you never ask "can it do this?" Of course it can. The question really is: what's the best way to go about it for my needs?

Communications Strategy
SEO and Web Marketing Strategies

We take the time to learn about our clients so the solution works for them, and utilize hands-on knowledge and entrepreneurial experience to assess real needs and plan optimal solutions.

Custom Web Development
Creative Web Design

Our Superclean style has always been about treamlined elegance and respect for your audience. On the web there are millions of places to be, and your visitors should be happy to have found you.

Leverage Technology
Leverage existing technologies

We believe that Drupal is simply the most powerful CMS on the planet and has the best advantages in terms functionality, custom-ability, and SEO (Search Engine Optimization).

How Superclean Works

Your website represents YOUR business. Your involvement in the development process is crucial for a successful website. And Superclean is always here for you.

B2B Web Design and Consultant Websites

Superclean has 16+ years of experience with B2B web design and specialty consulting websites -- from financial advisors and boutique consultancies to real estate experts and industrial control systems. Learn more about B2B, B2C, and B2G website design >>>.

Musicians and Artists

We create and maintain high-end websites for major label and independent artists and musicians. Current clients include Danny Barnes, Tim O'Brien, and John McCutcheon. We can plan for whatever combination of admin roles you need to empower: your label, agent, manager, other band members, press, fan base, and fan prospects.

E-Commerce Solutions

Custom storefronts with secure SSL checkout, multiple payment systems including credit cards and paypal, automated recurring billing, sell physical or virtual products, sell memberships/access, international shipping support, and much more. We utilized Drupal and Ubercart for complete e-commerce solutions.

Search Engine Optimization

SEO is crucial to bringing traffic to your website. Our specialty is "built-in" SEO: we consider your target keywords and phrases before building rather than after. This is a combination of strategic, dynamic content, naming and file conventions, automatic RSS/XML feeds, and more from our SEO toolbox.

Social Network Integration

We can help you leverage social networking tools based on your needs and style of usage. Wouldn't it be great to post in one place and have it show up on your web page and Facebook and Twitter? We can help you come up with a strategy and configure the tools so you always grow your audience.