Do you have a member base or want to grow a membership website? Keeping people informed is tricky because you don't want to overdo it. Step over the line and it's "unsubscribe" time. How can we keep people in the loop without getting on their nerves?
The overall strategy here is to give them choices -- and some control -- because people like their information in different ways. I am subscribed to various sources in many sorts of ways. I'm on email lists and I follow certain twitter feeds. Others are suitable for Facebook follows and RSS feeds. Read more about Messaging and Notifications