Metrics That Matter
You can gather quite a bit of data from your web traffic if you choose. Many large sites run dozens of trackers (detectable with software like Ghostly and Privacy Badger) that measure every mouse move and eyeball roll you make while visiting.
Google Analytics, a modest / less obtrusive tool, delivers outstanding data to source other reporting and analysis tools (some free + open source, others proprietary.) Superclean uses an assortment of these tools on behalf of our clients in order to provide useful information and analysis relevant to their goals.
What We Learn from SEO Analysis and Reports
SEO data can get very detailed. Our job is to make sense of it. What can we learn from SEO data?
- Analytics tells us about our traffic, trends, and audience. What are they looking at and for how long? Where did they land? How did they get here?
- Track keyword rankings to see how targets perform in search engine results.
- Segment data to get better localization. Very important for both localized / regional reach and multi-national.
- Monitor conversions and goal tracking. Where do leads come from? What is working? How do we get more leads?
- CTR's (click through rate) for pages, queries, and campaigns help identify successes, missed opportunities, and new opportunities.
- Learn from your competition to see how they compare and what they are targeting.
- Monitor backlinks and bounce rates and other 3rd party channels.
- Quantify social media influence from: Facebook | Twitter | Youtube | Instagram | LinkedIn | etc.
- Use SEO in conjunction with ad campaigns and other programs: Google Adwords | Facebook Ads | Bing | AdRoll | Call Tracking | Email Campaigns etc.
The goal of the reports is to incrementally improve your site's content and SEO. You want to build traffic but what you really want is quality traffic. Our reports will help you understand where you are valued and where you missing. They will help you capitalize on opportunities and create new ones. Ultimately, your site visitors' behavior tells you what your audience seeks.
The CTR is the ratio of site visitors who follow through on a click, whether the clicked link is in an email, social media, search result, online ad, or other web page. We usually track and analyze the CTR of specific campaigns, terms, or pages. So there are many options for measuring CTR's.
Search console analysis helps us spot missed opportunities and find new opportunities.