Voice search opens a new opportunity for savvy websites. People are turning more and more to voice assistants and smart speakers for search, and most people just query in a natural way... by asking a question.
The Semantic Web
The semantic web is next-level embedded meta data for helping search engines understand CONTEXT ie implied meaning from content. These tags are known as RDF (Resource Description Framework) and RDFa (Resource Description Framework in Attributes.)
Schema - a vocabulary for structured content founded by Google, Bing, and Yahoo! -- powers search results and provides searchable direct answers. When structured optimally, these schema "cards" become part of the search engines' knowledge graphs in turn giving your website higher authority and visibility.
JSON-LD: a new standard?
JSON-LD appears to be the emerging favorite over Microdata and RDFa for structured data on websites. JSON-LD is a key technology for Web 3.0.
How to Optimize for Voice Search (so far)
- Use schema-structured data.
- Accelerate your website! Your mobile pagespeed scores matter now more than ever.
- FAQ pages (frequently asked questions) work great. Short, concise answers are optimal for answering questions and can qualify as featured voice snippets.
- Consider the coming monetization of voice search: getting qualified and optimized for voice is going to be huge. The race is on for websites to establish themselves with authority in voice search.